Privacy Policy
Additional Financial Consultants Last updated: April 2026
1. Who we are Additional Financial Consultants is operated by Jon Fellows, a sole trader based in Worcestershire, United Kingdom. Our website address is additionalconsultants.co.uk.
When we refer to “we”, “us” or “our” in this policy, we mean Jon Fellows trading as Additional Financial Consultants.
For data protection purposes, Jon Fellows is the data controller. You can contact us at jon@additionalconsultants.co.uk.
2. What personal data we collect and why
Contact and enquiry data When you complete the contact form or book a discovery call via Calendly, we collect your name, email address, and any information you choose to include in your message. We use this to respond to your enquiry and, where relevant, to progress a potential working relationship.
Legal basis: Legitimate interests — responding to a genuine business enquiry.
Lead magnet downloads When you request our free resource (“5 Signs You’ve Outgrown Your Finance Setup”), we collect your name and email address via our website form. We use this to deliver the resource and send a follow-up email sequence relevant to the content you requested.
Legal basis: Consent — you actively request the resource and provide your details to receive it.
Email communications If you have downloaded our resource or contacted us, we may send you follow-up emails relevant to financial leadership for growing businesses. Every email includes an unsubscribe link. We will stop emailing you immediately if you unsubscribe.
Legal basis: Consent (for lead magnet subscribers) / Legitimate interests (for direct enquiries).
Analytics data With your consent, we use Google Analytics 4 to collect anonymised data about how visitors use our website — pages viewed, time on site, and traffic sources. This data does not identify you personally. We use it to understand how our website is performing and improve its content.
Legal basis: Consent — you are asked via our cookie banner before any analytics cookies are set.
HubSpot CRM We use HubSpot to manage contact records for people who have enquired about our services or downloaded our resources. Data held in HubSpot includes name, email address, and records of any communications. HubSpot is a US-based service operating under EU-US Data Privacy Framework protections.
Legal basis: Legitimate interests — managing business relationships and communications.
3. How long we keep your data
We keep enquiry and contact data for 2 years from last contact, or until you ask us to delete it. We keep email subscriber data until you unsubscribe. Analytics data is retained for 14 months (Google Analytics default). HubSpot records are kept for 2 years from last interaction.
4. Who we share your data with
We do not sell your data to third parties. We use the following third-party services which may process your data on our behalf:
- Google Analytics — website analytics (Google LLC, USA)
- HubSpot — CRM and email (HubSpot Inc., USA)
- Calendly — discovery call booking (Calendly LLC, USA)
- CookieYes — cookie consent management (KeyCDN, Switzerland)
Each of these services operates under appropriate data transfer mechanisms for UK GDPR compliance.
5. Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data
- Withdraw consent at any time (without affecting the lawfulness of prior processing)
- Object to processing based on legitimate interests
- Lodge a complaint with the ICO at ico.org.uk
To exercise any of these rights, email us at jon@additionalconsultants.co.uk. We will respond within 30 days.
6. Cookies
We use cookies on this website. For full details of the cookies we use and how to manage your preferences, please see our Cookie Policy.
7. Changes to this policy
We may update this policy from time to time. The date at the top of this page shows when it was last updated. Continued use of our website after any changes constitutes acceptance of the updated policy.
8. Contact
For any questions about this policy or how we handle your data:
Jon Fellows
Additional Financial Consultants
jon@additionalconsultants.co.uk
Worcestershire, United Kingdom